We’ve been hard at work working on some new and exciting features, some of which we’ve already talked about in previous updates but this month’s product update focuses on one of these new features – Audience Type Segmentation.
Audience Type Segmentation
One thing we’ve always prided ourselves in when building Player XP is the platforms ability to drill into any data source, Category or Topic all the way down to the individual comments that they consist of. This has been something that many of your value as you can find the exact comments from your community giving specific feedback, however, one area we’ve struggled with – because the sources do not provide this data – is around audience segmentation.
With today’s feature release, we hope we have begun to fill this gap in our platform, albeit in a less than traditional manner. Typically, audience segmentation is linked to demographic data but as we’ve already said, this is something that the platforms we bring data from do not expose. Therefore, we’ve built our own segmentation that we feel is more powerful than splitting data by something like gender.
This new segmentation actually looks at the different types of community members across your channels and then provides a detailed analysis of the results.
Not only can you perform analysis of specific groups of members but you can also easily compare them against each other across our data to see what is and isn’t working for each type of community member.
The smart thing about our new segmentation is that it’s based on the member’s activity within your community. From this activity, we’ve been able to identify 8 unique types of members inside your community, they are:
- One-Time Members – Members that have only posted once.
- New Members – Members that have only started contributing to your community recently.
- Long Term Members – Members that have posted continuously over the life of your game.
- Lapsed Members – Members that haven’t posted recently.
- Intermittent Members – Members that post low volumes of interactions regularly over the life of your game.
- Regular Members – Members that are currently active within the community.
- Hardcore Members – A group of the most active members in your community.
- Top Fans – A subset of the Hardcore Members who post the most across your community.
Another useful part of this feature is that it’s reactionary to the filters you have set on the page. This includes date range, channel type and most importantly, the volume of data in your game.
This is just the start of adding more segmentation into our platform as we know the types of new insights it provides and we hope this feature proves extremely useful for you and your team.
This feature is now live in your dashboards and for more information on how to use the new feature, please visit our helpdesk – https://playerxp.freshdesk.com/a/solutions/articles/44002250906
Impact of Topic (continued)
In last months update article, we spoke about the introduction of a new line on our overtime charts in the Topic page that showed what the sentiment would be if the topic was removed from your game. To continue with this, and to help demonstrate the impact certain feedback has on your community sentiment, we’ve introduced two new measurements similar to the Topic line.
The first is very similar and can be found on any Category page. This line shows what your overall sentiment would be if you removed the Category feedback altogether.
The second new addition is a new column inside our Topic Table (inside any Talking Points section) and this shows a + or – score of how the topic will affect the overall sentiment if it was removed. This can be great for evaluating the impact of different negatives or positives at one time.
2021 Engagement Survey
We’re always looking to better understand how you use Player XP to help guide our product roadmap for the next 12 months and the best way for us to do this is through our engagement survey. If you haven’t already completed it, we’d really appreciate it if you spent 10 minutes doing so. You can find the survey at the following URL:
We recently spoke about the addition of some Masterclass articles to our helpdesk, these seem to have been really useful for many of you but there have been some requests to run some workshops based on the contents of these just to talk them through specifically for your game. We’re happy to run these for any of our users so if you’d like to run one, please do get in touch today to get something scheduled.
We’re always looking for ways to improve Player XP and we hope some of these help you when using the dashboard to understand your community response.
If you would like to see a wider look at what we’re planning to add in the future, you can check out our Public Roadmap. If there is something missing that you think would make a valuable addition, please do share it with us via Slack or email.